Monday, April 25, 2011

The new Kia Cee'd range carries a much heavier burden than most

When it comes to shouldering the expectations of an entire company, the new Kia Cee'd range carries a much heavier burden than most. Whichever you go for, the Cee'd offers precise steering and handling that's secure, but a little uninspired. Not only is it charged with raising the brand's image, it's also got to take on the family car market. So, in an effort to help lighten the load, the ambitious Korean manufacturer is adding an estate to the line-up. Called the SW, it arrives in the UK in September. But Auto Express got exclusive access to one of the first examples to see whether or not it has what it takes to succeed.