The mid-size sector was once the bedrock of the UK car market, and Mondeo man was the epitome of middle Britain. However he moved on and started buying 4x4s, MPVs, and coupés instead and the segment went into decline. Many believed that car companies would follow Nissan and exit the sector altogether. Au contraire Blackadder; far from retreating, most of the big players have redoubled their efforts, attracted by the economy-of-scale volumes that they are all addicted to.
