Monday, April 4, 2011

The Eagle Talon was one of three model names given to a sports coupe

The Eagle Talon was one of three model names given to a sports coupe that was manufactured between 1989 and 1999 and sold by the then Chrysler Corporation and Mitsubishi Motors of Japan in a joint 50/50 corporate venture known as Diamond-Star Motors (DSM). The Talon was sold under the Eagle marque, a brand developed by Chrysler to compete with Japanese imports in the late 1980s after purchasing American Motors (AMC) in 1987. Chrysler dropped the legacy line of AMC cars and renamed the distribution of Jeeps, the Medallion captive import, as well as the new Premier, under newly established Jeep-Eagle Division as a way to increase Jeep production and focus more money on marketing. The new "Eagle marketing umbrella" also developed versions of vehicles produced by Diamond Star, including the Talon sports coupe. The other two sister models were the Eclipse (sold by Mitsubishi) and the Laser (sold by Plymouth, another Chrysler brand).