Pontiac was an automobile brand that was established in 1926 as a companion make for General Motors' Oakland. Quickly overtaking its parent in popularity, it supplanted the Oakland brand entirely by 1933. Pontiac was sold in the United States, Canada, and Mexico by General Motors (GM). Pontiac was marketed as the performance division of General Motors for many years, specializing in mainstream performance vehicles. Pontiac was relatively more popular in Canada, where for much of its history it was marketed as a low-priced vehicle.